posted by alex and eric

Trustmojo is an ongoing research project exploring trust on the new web.

We, Alexander Ljung and Eric Wahlforss, spent three months in San Francisco in the summer of 2006 visiting cool places and talking to interesting people about trust. We were trying to understand just how interpersonal trust works on the web. Our focus were on questions such as “What exactly is mediated trust?”, “What role does interpersonal trust play in the context of Web 2.0 and beyond?”, and “How does new representations of identity affect the way we build and establish trust online?”.

Trust is a basic underlying component of every society and it enables people to interact and build relationships. Without trust, societies simply would not function. As people spend more time online, mediated trust becomes increasingly important. People are building, complementing and fostering their new or pre-existing relationships via the web and interpersonal mediated trust has become a part of everyday life.

We think this is really interesting, and so we’ve decided to study the issue of trust on the new web on location in San Francisco. Trustmojo is our project platform, and we’ll use it to put out, and structure our thoughts – hopefully also to foster discussions and get feedback from people like you. The project itself will result in a joint master’s thesis at Royal Institute of Technology in Stockholm, and a series of presentations and talks.

We would also like to thank our sponsors – Plazes and Grädde Invest – for making this happen. You guys rock!

Alex and Eric
We are both currently wrapping up our studies at the Royal Institute of Technology in Stockholm, Sweden where we are pursuing our MSc. degrees. Eric is mastering in industrial economics and Alex in media technology and HCI.

Recently Alex was working as a product and business developer for Swedish VoD website SF Anytime and studying marketing and strategy at Stockholm School of Economics. In his spare time he works as a sound designer and audio marketing consultant for his own company akryl.p and additionally likes to create weird art installations using hacked old tech-gear.

Eric, apart from being a full-time engineering/business student, is a guy who loves building websites. He began his studies after having worked for a year as an interaction designer at gate5, a Berlin-based company. In his spare time he sometimes makes electronic music under the alias Forss.


This work is licensed under a Creative Commons License.

June 27th, 2006