People, Profiles & Trust: On Trust In Web-mediated Social Spaces
People, Profiles & Trust: On trust in web-mediated social spaces by Alexander Ljung & Eric Wahlforss is an academic book about trust on the modern web and is based on a research study of four Silicon Valley and San Francisco-based companies, Yahoo!, Opinity, RapLeaf, and TN20/Groupswim. Here you can:
- Download it for free as a pdf (1.5Mb)
- Read it online
- Order the paperback version (Amazon, $14.95)

















