Call for Trustblogs

posted by eric

I’ve been on another hunt for blogs on trust. Here’s a good outline on what characterizes reputation [via the Opinity Weblog]:

  • Reputation is one of the factors upon which trust is based
  • Reputation is someone else’s story about me – this means that I can’t control what you say about me although I may be able to affect the factors you based your story on. Also, every person should be able to have their own story about me.
  • Reputation exists in the context of community – this is different than saying “communities have a reputation about someone.”
  • Reputation is based on identity – reputation, as someone else’s story, isn’t part of your identity, but is based on an identity or set of identities.
  • Reputation is a currency – while you can’t change it, reputation can be used as a resource. Paul Resnick has a paper showing the value of a positive eBay reputation.
  • Reputation is narrative – you have to apply metaphor to interpret, reputation is dynamic becase the factors that affect it are always changing, reputation may require weaving together of plot lines.
  • Reputation is based on claims (verified or not), transactions, ratings, and endorsements. – this brings up the issue of evidence, recourse for slander or mistakes, etc.
  • Reputation is muti-level – a reputation isn’t just based on facts, but is also based on other’s beliefs about the target of that reputation. This requires some way of signaling beliefs to others.
  • Mutiple people holding the same opinion increases the weight o that opinion – repeat behavior is also another way of weighting reputation.

And I’m hungry for more! Do you have any tips? Feel free to put them in the comments or in the wiki!

July 12th, 2006